In last week’s episode, we chatted with Amber Weinberg (@amberweinberg) all about blogging. It was a fun topic since all three of us are heavy bloggers, yet we all take a different approach.
Amber’s blog at amberweinberg.com might be considered (to a certain extent) her personal blog, offering ideas and advice to her peers—fellow freelancers and web developers. But this same site also serves as her portfolio/business site, where she attracts clients. This seems to work out well for her considering her blog audience and clients are largely the same group of people.
Dave seems to take a different approach. Dave does most of his blogging at anywhereman.com, with an intended audience of freelancers and web workers. But he keeps his business/portfolio site separate, at liftdevelopment.com. There, he also has a blog, which is clearly targeted more at potential clients.
I keep my personal blogging separate as well, spewing thoughts and ideas at briancasel.com. My business site, casjam.com currently doesn’t even have a blog, though I’m planning on adding an “insights” section there soon. For me, those who may follow my personal blogging about entrepreneurship and whatnot are a different audience than my potential clients.
Over to you.
Do you keep a separation between your personal blogging and business blogging? Why (or why not)?