Poll of Web Designers: Price of Website Design

Figuring out what is the “going rate” for website design can be a tough task — for clients and professional web designers alike.

Ask ten web designers what they charge, and you’ll likely get ten different answers.  There are so many factors that go into the cost of website design:  Location, experience, charging by the hour vs per project, the list goes on…

So we decided to conduct a poll of web designers to find out what they charge for website design.  Initiated in October of 2012, This poll is never-ending, and the results are updated in real-time below.

Tweet This Poll »

So Tell Us, Web Designers:  How Much Do You Charge?

Poll Results: Price of Website Design

Tweet These Results »

Do you charge on an hourly or project basis?
I charge hourly
14%
45
I charge flat project fees
34%
112
A mix of both
53%
177
What is your hourly rate?
$10-$24/hour
9%
29
$25-$49/hour
19%
64
$50-$74/hour
18%
61
$75-$99/hour
11%
35
$100-$124/hour
5%
15
$125-$149/hour
1%
2
$150+/hour
2%
5
Typical total price for a one-page website?
$100 - $499
52%
174
$500 - $999
27%
90
$1000 - $1499
11%
35
$1500 - $1999
5%
15
$2000 - $2499
2%
6
$2500 - $2999
2%
8
$3000+
2%
6
Typical total price for a multi-page CMS website?
$100 - $2499
54%
181
$2500 - $4999
29%
97
$5000 - $9999
11%
38
$10,000 - $14,999
3%
9
$15,000 - $19,999
1%
3
$20,000+
2%
6
Typical total price for an E-Commerce website?
$100 - $2499
25%
83
$2500 - $4999
31%
104
$5000 - $9999
26%
88
$10,000 - $14,999
12%
39
$15,000 - $19,999
2%
7
$20,000+
4%
13

23 Comments

Leave a comment
  1. This is a great idea. Really helpful.

  2. I would add a location too…

  3. Falling into the ranks! lol

  4. Nice poll guys.

    Other than the hourly rate, I’m not surprised by the rather large disparity in answers. In my opinion, almost everything probably ends up in an answer like “it depends”.

    I am perfectly comfortable charging $1,000 for one website and $30,000 for another. Even if, on the surface, they don’t look that different. But from one website to another you have so many variables – custom design, custom plugin development, custom theme and template development (which multiplies when in use with many content types).

    And the above doesn’t even consider the type of client you are dealing with. Dealing with a single individual with relatively easy to please standards (especially aesthetically) versus a committee at a large corporation where everyone has an opinion can easily make the same website triple in cost.

    On top of this, two websites side by side could look similar, but one has gone the extra mile to ensure top performance (like caching, query optimization, and many other things), has had thorough testing, includes good inline and external documentation, includes training in person or via video or screenshare, etc. These things again can double the price of a website.

    Just some notes : )

    • Brian

      Hey Brian –

      Totally agree on all points. The goal here is to provide a ballpark idea on the age-old question we all hear daily: “How much for a website?”

      I thought about adding additional website types, like “Responsive websites”, “Membership sites”, “Web apps”, etc. But again, those would complicate the results.

      I think we can consider the “one-page site”, “CMS site”, and “E-Commerce site” the same way as “small project”, “medium project”, “large project”.

    • Yes, yes and yes. I wish I had something more thought-provoking to say in response, but I completely agree. Especially on stuff that isn’t apparent, like optimization.

  5. I like how the stats are in real-time. I’m wondering how the final numbers will change, if at all, because the trending data in itself is interesting. Now I know what to charge when I grow up. Lol

  6. Mario

    Excellent! Now if we could have a poll specifically for web developers that would be great.

  7. Thanks for putting this poll together. I was just asking about this the other day.

  8. Very curious to seeing the results of this poll after a whole bunch of web designers/developers have filled it out. Is there any way that we can see the total amount of entries up till ‘now’?

  9. This was a great idea and I have to say I always wondered how much people charged. I always got the “it depends” answer. But I line up with everyone else I guess. But I agree with you @Brian Krogsgard, I tend to charge based on the people hiring me and the amount of work I see that will go into the site. Some sites I will only charge them $500 because they are nice people and I know they have little money. I just end up using less custom work though so I can speed up the process.

    But I do have standards and I don’t release something unless I am happy with my work. I did a project for a small church once. They were a newly planted church and they only had like 20 people going to the church, so they didn’t have much money. I felt bad and did the site for free. I ended up using Bootstrap though because a custom website would take too much time to do. I also never used Bootstrap before and wondered how it would turn out.

    I even threw in free SEO service and jumped them from page 10 to page one on local Google results. Now they have about 75 people attending and every month they send me 30 dollars in free itunes credit. I also got some referrals from them as well from other businesses. So in the end it paid itself but for me I just love doing this job and as long as I can pay the bills I am happy.

    Just my two cents though.

  10. Cha

    This is great. I’m moving to create a product and less service. Thank you for putting this. :)

    • Brian

      Same here… my goal for 2012 is to shift my income away from client projects and more to product/saas income. Getting there… :)

  11. Lauren

    I’d like to see more options between $100 and $2499 – it’s a fairly big jump when the figures are so low. Otherwise, great work!

    • Brian

      Thanks – thought about that… But since the question is very broad/open-ended (as Brian Krogsgard pointed out), figured we should keep the ballpark figures somewhat open as well.

  12. No poll for app developers?

  13. I really like this idea, thanks a lot for it Brian 😉

  14. Excellent Idea. I’ve always wondered what others charge…good to see I’m not underselling myself.
    filtering down to location would be an excellent addition though. That’s the kind of information that would truly be useful!

  15. CSS Tricks layed out a similar poll.

    http://css-tricks.com/new-poll-personal-earnings-from-completed-client-sites/

    I was surprised at how low some people charge :(

Leave a Comment