Q&A: Do You Separate Business Blogging From Personal Blogging?

In last week’s episode, we chatted with Amber Weinberg (@amberweinberg) all about blogging.  It was a fun topic since all three of us are heavy bloggers, yet we all take a different approach.

Amber’s blog at amberweinberg.com might be considered (to a certain extent) her personal blog, offering ideas and advice to her peers—fellow freelancers and web developers.  But this same site also serves as her portfolio/business site, where she attracts clients.  This seems to work out well for her considering her blog audience and clients are largely the same group of people.

Dave seems to take a different approach.  Dave does most of his blogging at anywhereman.com, with an intended audience of freelancers and web workers.  But he keeps his business/portfolio site separate, at liftdevelopment.com.  There, he also has a blog, which is clearly targeted more at potential clients.

I keep my personal blogging separate as well, spewing thoughts and ideas at briancasel.com.  My business site, casjam.com currently doesn’t even have a blog, though I’m planning on adding an “insights” section there soon.  For me, those who may follow my personal blogging about entrepreneurship and whatnot are a different audience than my potential clients.

Over to you.

Do you keep a separation between your personal blogging and business blogging?  Why (or why not)?

 

7 Comments

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  1. Currently, I’m putting all my writing efforts into boldperspective.com, but I would like to start blogging personally at seanwes.com when I get time to set it up and write more.

    I think it’s beneficial to have both. Sure, if your personal interests are entirely business-relevant then by all means combine them. For me, my interests go beyond design. Even if I do want to blog about design, sometimes it may be in an informal way that wouldn’t necessarily fit with the rest of the business-related blog posts.

    • Brian

      True. Your personal blog about design might be geared more towards your designer peers. Your business blog might be geared towards how effective design can help potential clients. It’s all about writing for the right audience imo.

  2. Jim Dahline

    Here’s a groundbreaking response….. it depends.

    It seems to me it’s more of a branding question. Dave clearly is branding his “company” and work in Lift, but is going more personal on his other blog. This can be very important especially if you ever choose to make comments that are somewhat “controversial” to maintain a separation between yourself and the company’s brand. Also, who knows, maybe in 3, 5 or 10 years Lift is a larger company and the last thing you want to do is to have “official” comments for the company come back to influence a client’s decision to work with you. Don’t forget, blogs are indexed quite well, and the links in Google will clearly display as Lift (the company) with content that are more personal in nature.

    • Brian

      Funny, this brings to mind something that happened to me a few years back. I used to have a regularly updated blog on casjam.com, mixing my personal views and speaking for my brand, all in the same blog (I’ve since took down this blog).

      So several years ago, I wrote a post there saying how I believe that IE6 is still relevant and IE6 support should always be included if you consider yourself a professional web designer. Obviously, in the years since, my views on that have changed (I no longer support IE6 by default). And sure enough, a new client found that blog post (a year after I posted it), and took issue with the fact that I’m not supporting IE6.

      One of the reasons I stopped blogging on casjam.com :)

  3. .@FreelanceJam Q&A: Do You Separate Business Blogging From Personal Blogging? http://t.co/AJ9Qzt0

  4. bob

    a freind suggested that as a small business owner I have a personal blog that would show my interests, travels, insights with a slight references to business. He said this way it provides a broader more interesting blog. i would like to see what some others think about that and see some examples. my business (insurance) is extremely boring so i thought this approach might lighten up the subject, have some fun, and still be a promotion for business.

    • Brian

      I’d agree that you (and really any small business) should have a personalized blog. It could still be your business blog and reside on your business website, but still have your personality and experiences come through.

      But keep in mind the subject should still be somewhat tied to the focus of your business. Most visitors hitting your site are searching for insurance (or some keywords related to insurance). When visitors compare you to other ins providers, your blog should be that extra factor that puts you “over the top” and makes them trust you more.

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